5 marketing lessons from holiday films
Marketers can glean moral insights as well as strategical ideas from these seasonal classics.
These films deliver moral insights, such as the transformative power of giving and good will toward other people, but there are also heart-warming lessons for marketers lurking beneath the surface of holiday classics. You just have to know where to look.
1. “A Christmas Story”
Arguably the greatest of all holiday movies, “A Christmas Story” follows the misadventures of young Ralphie and his friends during the holiday season in a mid-20th-century Midwestern town.
One of Ralphie’s friends, Flick, learns the hard way that you shouldn’t lick a frozen flagpole. After another friend “triple dog dares” him to place his tongue on the flagpole, Flick could not back down without losing face on the playground. When Flick’s tongue sticks to the flagpole, he learns a painful lesson that peer pressure can be a powerful and destructive thing.
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