5 cheap ways to pump up your content marketing

The majority of online businesses invest in content marketing simply because their competitors do so or because they have been told they need to. Content marketing often lacks a plan, or any type of a strategy behind it.

Related: 7 Inconvenient Truths About Content Marketing

If you are one of those business owners who cannot tell whether their content marketing efforts are justified in any way or whether the content they publish makes any impact, here are five tips to finally see your content working:

1. Optimize for leads.

Blogs and articles might not sell that way, and direct sales are not a good way to measure content success anyway. Content builds trust and loyalty. Content is right on top of your conversion channel, drawing people in.

So, build some secondary calls-to-actions, beyond your regular “buy now” button. Turn lurkers into repeat visitors and ultimately buying by converting visitors into subscribers.

Did you know that email is still the most effective form of marketing there is? Not just for big companies, but for small businesses as well. You get direct access to the email inbox that many people check every since day.