4 ways PR pros can take advantage of TV appearances
Getting on TV can boost credibility and brand awareness. Here’s how to turn a broadcast feature or live interview into evergreen content for your client or organization.
Startups and one-person companies can—and should—include TV as part of their public relations strategy.
TV is a powerful tool. Being featured on air as an expert is a good way to gain instant credibility with a large audience, but that’s just half of what getting on TV can do for your PR portfolio.
Nima Haddadi is an attorney who has used his multiple appearances on local and national TV outlets to build a long PR tail. “The great majority of PR work related to a television appearance actually takes place after the interview is done,” says.
Done right, a minute and a half of camera time can generate years of brand awareness, expertise and credibility. That’s especially important if your name is your brand or your company is just starting out.
Here are a few tips on how turn a TV appearance into a PR gift that keeps on giving:
1. Publicize your TV appearance.
Before the segment or interview airs, share the news that you will be on the news. Tweet it, post it on Facebook and LinkedIn—do everything you can to draw attention to your upcoming appearance.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
