4 vital skills for successful client communication
Balance is important when working one on one with a client, but often their needs are at the top of the PR food chain. Here’s one pro’s advice for seamless interactions.
Client service is a fundamental part of your product.
No matter how innovative, skillful or fabulous your work is, if your client service is poor, the client will never see past that negative relationship.
PR pros should know that product and service are rarely mutually exclusive. Although a good product won’t help a client overlook poor service, good service might help make an average product more acceptable.
Client service doesn’t mean bowing to your client’s every command. Instead, it’s about creating a relationship of trust, leadership, insight and expertise, and it’s probably why you were hired.
Negotiation and strategic compromise are crucial skills that a client service professional must have. Unfortunately, many PR pros misunderstand these elements. RELATED: Leadership Communicators — Join our new LinkedIn group and get FREE tips and strategies on executive communications.
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