4 tips for killer interviews in the modern media world

Journalists today conduct interviews using Skype, Twitter and FaceTime. These technologies help news professionals to be more nimble, which means your company’s experts should always be ready for an interview at a moment’s notice.

Here are the four tips to interview like a star:

1. Embrace new technology.

Anyone who might be tapped for an interview should understand the latest technology and make sure they know how to use it. The best time to learn technology is before you need it. For Skype interviews, conduct a test run prior to your appearance and check for adequate lighting. If you’re using a laptop, make sure it’s set on a stable surface so the subject is always on camera and in position. Once the interview begins, maintain eye contact with the camera, even when the journalist is speaking.

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2. Plan your talking points.