4 tips for building effective focus groups
In order to craft a complete picture of your audience’s needs and interests, follow these guidelines to craft a sample group.
Every message starts with an intended audience.
Whether you’re building a new marketing campaign or rebranding your business, a robust discovery process is an essential first step to crafting an effective communications strategy. Understanding how customers perceive your business and how they respond to messaging is crucial to ensuring your communications will be effective.
Luckily, there’s a tried and true method for gaining essential insights into your key audiences: focus groups.
Done right, focus groups can provide valuable qualitative data that will inform your communications strategy, allow customers to voice opinions they may not express directly to an organization and give clients new insights into key audience segments.
Here are four tips to keep in mind to get the most from focus groups:
1. Keep them small.
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