4 steps for making AI copy sound more human

Artificial intelligence simplifies processes and assists in creating rough drafts. However, savvy readers can easily spot copy generated by a bot because it often sounds inauthentic or impersonal.

That’s why PR professionals must remember that chatbots need human oversight to ensure generated text not only sounds right but also reflects branding rules, industry style and is accurate.

“We are the pros who can do it,” said Jennifer Magas, assistant professor at Nova Southeastern University, during Ragan’s recent AI for Communicators Virtual Conference. “We can tell that personal story, handle that crisis and work alongside AI to create content that resonates with our audience.”

During her discussion, Magas, who has worked in both journalism and PR, outlined insights for editing and personalizing AI-created content to meet professional standards.

Step 1: Verify facts, sources

Regardless of how well someone writes something, if the information isn’t accurate or is misleading, nothing else matters. So, the first and most crucial step is fact-checking.