4 SEO trends communicators should track
Boosting the visibility of your website is one of the most valuable things you can do for your brand. Here are some ways to boost your rank on important search engines like Google.
Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters.
If you don’t rank first, there’s a lot you can do to improve your organic search results.
Here are four search engine optimization trends to embrace:
1. Combat ad blockers by optimizing organic search rankings.
“Ranking without links is really really hard. Not impossible, but very hard.”
— Gary Illyes, Webmaster Trends Analyst at Google, October 2016
Research shows that 30 percent of all internet users will employ ad blockers by 2018. Although nearly every page you view, app you download, link you click or product you buy is tracked, you can block cookies (tracking), use anti-spam software, skip ads and customize social media feeds.
To optimize organic search rankings:
2. Build trust and avoid spam.
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