4 crisis management keys

You may not be able to prevent a crisis or a wave of negative reviews, but you can mitigate the damage with swift, decisive action.

According to an infographic posted on Commpro, an effective crisis management bulwark is anchored by four pillars.

“Monitor,” the first pillar, entails scouring social media, online review sites, Google Images and your own website for unflattering material. The infographic cites research that says 59 percent of businesses have experienced a crisis, though only 54 percent have a crisis management plan to respond.