4 COVID-19 marketing strategies for hospitals

Lately, whenever I listen to or read something related to how a hospital is handling COVID-19, I say aloud, “That was a really interesting idea!”

Now, after nine weeks into quarantine, my pots and pans have started to respond back to me: “That was! You should write it down.”

So, that’s what I’ve decided to do. Here’s what I’ve got:

Put doctors and nurses in the marketing spotlight. Before COVID-19, the trend in health care marketing centered on the idea of putting patients first. But this principle might be changing, especially with a renewed focus and appreciation for frontline staff.

“All this equity has been built up for healthcare workers and communities have rallied around their hospitals and providers,” says Dan Dunlop, principal of Jennings Healthcare Marketing, in this video. “As we produce creative content in a post-pandemic era, we expect clinicians to play a bigger role in marketing.”