4 alternatives to an edgy messaging campaign
Are you worried that a bold message will alienate some of your audience—or create a PR crisis? Here are some small ways to start building your following without courting catastrophe.
There’s nothing wrong with a bold, edgy communications campaign.
However, not every brand feels comfortable with the associated risk. For many, when a campaign fails, that simply mean your tactics weren’t as successful as you would have liked. Sure, they didn’t achieve the level of success you wanted, but they didn’t adversely affect the brand’s integrity, either.
Consistently working on proven digital communications channels and tactics—SEO, content marketing, social media, etc.—can deliver similar results as a large-scale, more controversial campaign.
True, it might take a bit longer. However, the results can outshine what a large campaign may deliver.
Here are ideas on how to get started:
1. Launch consistent content marketing campaigns.
Content has always played a critical role in communications.
For example, the aim of the press release was to help brand managers inform audiences about recent developments. Other branded content introduces products to potential buyers, and so on.
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