3 ways to make your content more shareable online
One reason for producing and sustaining a business blog is to drive traffic to your organization’s website. Here are three ways to make sure those backlinks get the reach you desire.
At least in part, you write blog posts so links to your site will spread across the internet.
If people share your posts on social media, that means more traffic to your site, more conversions and more profit. So, how do you get people to share your content?
You probably have social media sharing buttons somewhere on your site. You might even include a call to action at the end of your post to get people to share it.
Here are few more ideas for encourage sharing through social media:
1. Use Click to Tweet links
Click to Tweet is a service that allows you to create custom tweets.
Users simply click the link, and it opens a Twitter window where they can easily tweet the message you’ve prepared for them. (They can opt to edit and personalize the message before tweeting.)
Let’s say you’ve shared a striking statistic or a quotable insight.
Put that in your custom message with your username and a link to your blog post, generate a link, and insert it into your post with anchor text such as, “Tweet That Stat!”
Click to Tweet lets you try the service for free; you can upgrade to track the activity of unlimited links.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
