3 ways to adapt your PR strategy to changing algorithms
Communicators must stay abreast of the latest platform changes or risk that their messaging will get lost in the noise. Here are tips for keeping up with the continual change.
Modern PR pros are painfully aware that algorithms matter.
In online marketing, there’s a mass of content devoted to helping us decode the digital algorithms, and it’s easy to see why. A new Reuters study shows platforms like Facebook and Google will continue to control access to audiences.
What does it all mean if you’re working in PR?
To find success online, you need to understand how the algorithms impact the reach of your PR messages. The good news is you don’t need a degree in data science to guard against the chaos caused by these updates.
Here are simple approaches you can take to create an algorithm-proof digital PR strategy.
1. Stay plugged into your engagement metrics.
Many users have watched in horror as their organic reach on Facebook has plummeted.
Last year, Facebook announced updates that killed organic reach for pages. Though organic reach had been on the decline, Mark Zuckerberg’s announcement that the News Feed would prioritize content from family and friends over publishers was the latest, and most deadly, salvo.
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