3 ways to ace corporate content
When it comes to crafting articles and producing videos that make stakeholders rave, it’s all about keeping your goals—and your audiences—in mind.
Savvy communicators know they must stand out from the crowd.
How can you accomplish the difficult task of grabbing audiences’ attention while also including your organization’s corporate goals and messages?
Amber Allman, vice president of corporate communications and events for Gannett | USA TODAY NETWORK, shares a few tips to make sure your corporate content sings—no matter what you’re writing about:
1. Think of your audience.
Content crafted with your readers in mind can make it more compelling, which in turn, can make your efforts more effective.
PR pros can start by asking themselves the following questions, Allman says:
Is the story relevant to its intended audience? Is it newsworthy? Even if I already know about the topic, does the story add something new? Does it speak to more than an audience of a few?
Though you’re looking to accomplish organizational goals through your content, your corporate story or video doesn’t have to be boring. Spending the time to make content interesting for your readers and viewers can increase engagement.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
