3 ways PR pros can grab coverage for B2B clients
Getting your niche market client into headlines can be tricky. If your business isn’t inherently newsworthy, try these tactics to help journalists see the value in your story.
Not all of your stories are newsworthy.
If you’re not on the cutting edge of artificial intelligence-controlled robotics or have the fastest supercomputer in the world, it’s probably hard to get journalists and media outlets charged up to talk about your B2B brand. Brands that struggle with this typically believe every editor is interested in their niche position in the B2B world and talk (or type) ad nauseam about what it is they do.
Nobody cares.
Even if it’s a trade publication and the writer covers your vertical, they still don’t care.
What journalists and editors do care about is writing quality stories their readers will enjoy and doing their job well. Your PR success depends on your ability to help them achieve that goal.
Here are three counterintuitive steps to secure more coverage while wasting less time:
1. The best stories aren’t about your brand.
Most media outlets don’t like to dedicate an entire piece to one vendor.
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