3 tips for using social media to widen addiction awareness
Online platforms’ expansive reach and relatively low cost make them vital channels for delivering information to those battling substance abuse and to those seeking to help them.
Social media enables individuals and organizations to reach millions of people at a minimal cost. All it takes is some creativity, relevant content and a good sharing strategy to get your message across.
Whether you’re an individual practitioner who wants to raise awareness of addiction or you work for a recovery center that depends on awareness to keep the doors open, social media can be the core of your outreach strategy.
Increase the effectiveness of your organization’s social media outreach by focusing on these three aspects of your communications:
1. Take a visual approach.
Today, visual content is king. Infographics, such as this one from Georgia Drug Detox, engage your audience with digestible information that is more likely to be shared than a simple blog post or research study. Memes, videos and images also do well.
These before and after pictures of heroin addicts from New Health Advisor are effective examples of the power that images can bring to a blog post or online article.
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