3 tips for getting marketing publications and websites to run your content
Self-serving tomes with tons of backlinks to your agency won’t cut it, and evergreen copy often lands on the back burner. Try these techniques to make a splash. Oh, and keep it concise.
Every day is a grind when you’re sending content to marketing publications.
Many other marketing experts are sending pitches, as well. Content marketing, including guest posting, is a common strategy.
Editors at marketing publications, too, are familiar with content marketing themselves and already field countless pitches, so they have to scrutinize those pitches intensively, making them less inclined to respond to just any pitch.
Here are a few challenges to expect when targeting marketing publications, along with ways to address each:
1. Make timeliness work for you.
It’s up to you to give an editor a reason to push your content to the front of the line.
One way to do that is to write on a timely topic. Because evergreen content has an extended shelf life, it’s often moved to the back burner, and it could take months for your submission to be published.
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