3 steps to launch an influencer marketing campaign
Your product launch or branding efforts can benefit greatly if you partner with social media users who have large, engaged followings. Here’s how you can attract and work with them.
This article originally appeared on PR Daily in August of 2017
Are social media influencers part of your brand strategy?
Influencers are specialists who have established credibility in particular niches. For example, when Estee Lauder wanted to create a more youthful presence, the company turned to model Kendall Jenner to promote its makeup to her 75 million-plus Instagram followers.
Others have emerged as social media influencers from platforms such as YouTube and Vine. Ultimately, one’s credibility manifests itself as a large community of engaged followers.
Here are three ways to tap the power of social media influencers:
1. Research. Make sure the influencer is credible and meshes well with your brand. For instance, a former contestant on “The Bachelor” might find success promoting hair vitamins and home delivery cooking boxes, but their loyal band of followers probably wouldn’t be the best target for power tools or any product that clashes with their reality TV persona.
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