3 reasons why the agency-client relationship fails
While some clients can never be satisfied, PR pros can take steps to avoid common mistakes that cost agencies important accounts.
Agencies often feel that the client is too demanding; clients believe the agency takes too long to implement a tactic.
When the client-agency relationship breaks down, everyone loses money.
Most marketers have a client that they just cannot stand to work with and many clients dislike someone in the agency. However, according to a study by the Association of National Advertisers (AHA), 87 percent of clients and 86 percent of agencies believe this is a valuable business partnership, so working cohesively together is essential for long-term success.
Here are three reasons why this relationship falls apart— and how it can be put back together.
1. A lack of agency accountability
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