3 reasons content marketing and PR need each other
Public relations pros and marketers can get more mileage out of their organizations’ content when they work together.
Just 30 percent of business-to-business marketers say they are effective at content marketing, according to the Content Marketing Institute’s annual study.
Clearly there’s still a good deal of growth and opportunity for content marketing. You can read more of the CMI’s 2016 takeaways here, but one thing struck me: 72 percent of business-to-business marketers say they are heavily focused on creating engaging content, citing it as a top priority for 2016.
RELATED: Eradicate PR, marketing and social silos with content marketing that boosts ROI.
PR also relies heavily on engaging stories, so there’s a natural symbiosis that is underused across organizations. In short, content marketing and public relations should not be mutually exclusive. Here are three reasons why they need to co-exist:
1. Credibility
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