3 pro tips for writing about money
Writing about financials is a core function of most corporate communicators. Consider these insights for conveying financial information accurately and truthfully regardless of background.
Money—it’s more fun to have than to write about.
The PR industry is rife with smart people who pursued that field of study in part to avoid calculus and statistics classes. Too bad PR almost inevitably involves some writing about financial information.
Regardless of whether you’re mathematically challenged, here is a primer for writing about earnings, finances and money.
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Tell an accurate story
“There are three types of lies: lies, damn lies and statistics,” according to (probably) former British Prime Minister Benjamin Disraeli. Including numbers does not make your story true, so take pains to ensure that your facts (and the story drawn from them) represent the situation.
Some examples:
· Tesla, which faced a “wider than expected loss” in Q3, decided to focus on the positive, beginning its Q3 shareholder update with this narrative:
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