3 foundations of a stellar content marketing strategy
Ensuring that articles, videos and more reach online audiences and increase traffic requires a lot of planning and hard work. Use this advice as a guide for launching content that resonates.
A lot goes into creating and implementing an effective content marketing strategy.
Keeping content fresh, interesting and engaging is important if you want readers coming back, but many components on different platforms can help guide audiences to more of your content and increase click-through rates.
Here are a few of those elements, broken down by platform, to help keep content reader-friendly, navigate your target audience and generate more leads. Whether you’re capturing leads through offers or raising awareness through blogging and social media, don’t miss out on simple opportunities to optimize what you create:
1. Start by blogging.
Blogging frequently drives traffic, improves SEO and fosters a connection with your target audience. Don’t forget these simple components to increase user-engagement and navigate blog visitors:
2. Optimize your website’s landing pages and offers.
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