3 facts to consider about the future of PR
Thinking about a career in the communications industry? The industry is thriving, but it’s also changing. Here’s what you should know, based on a recent survey of PR students and veterans.
Where do communicators think the industry is headed?
The USC Annenberg Center for Public Relations set out to study this question in the 2017 edition of its Global Communications Report.
The survey of more than 800 PR executives from around the world offers important insights about both the present and future of the industry that touches on topics that include how to describe the term “public relations,” whether PR is an aspirational career and how the industry positions its occupations and compensation.
Here are three statistics from the report that PR pros should consider:
1. Eight-seven percent of PR pros agree that the term “public relations” won’t accurately describe their work in five years.
Don’t worry; the PR industry is certainly not going anywhere. If you’re a PR specialist, there’s only an 18 percent chance a robot will take your job.
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