3 examples of images in promoting health care causes

Corporations and nonprofits alike are tapping into the surge of visual content marketing with intriguing ideas.

Consider Johnson and Johnson’s “Donate a Photo” collaboration with the American Academy of Pediatricians. According to the campaign website:

J&J is supporting the AAP Friends of Children Fund via the cause marketing program, Donate A Photo. For each photo uploaded between Oct. 23 and Jan. 23, 2017, J&J donates $1 to the cause. For AAP, J&J has committed a minimum of $30,000 (regardless of the number of photos uploaded) and a maximum of $50,000. AAP has designated this year’s funds to AAP Safe Sleep efforts.

The AAP says each year some 4,000 babies die before their first birthday from preventable incidents, many of which involve sleep-related infant deaths, including sudden unexpected infant death syndrome and accidental suffocation.