3 crucial ways to serve today’s wired buyers

Today’s consumers are “eager to use mobile devices to inform in-store decisions,” says Target’s Kris Roberts. Shoppers are turning to Foursquare and mobile apps, but the transformation is not as easy for retailers. Roberts cautions, “They continue to view online shoppers and customers at retail stores as two separate entities.” Here are a few tips to reach those “wired buyers.” — Susan Young