3 content secrets to turn the curious into customers
If your content marketing doesn’t put your audience first and offer useful, informative content, you’re wasting your time. Here’s how to ensure you hit the sweet spot and make those key conversions.
Content marketing has earned its reputation for delivering results.
More and more businesses are investing in content marketing initiatives that educate, inspire and entertain.
Though all that engagement is nice, the best programs deliver the most relevant business-building conversions. So, how do you use content to lead someone from awareness to customer? The process might not be as linear as you think.
Thinking of the audience journey as a web—a non-linear experience—might seem confusing, but it will help you to consider the smaller conversions that lead to a bigger goal, and then you can build on the key principles of better-performing content.
At each stage along the non-linear journey, prompt conversions with calls to action leading to the next logical steps. From a content perspective, considering the journey as a web of possible paths offers a roadmap to purchasing, helping potential customers overcome any obstacles.
The ultimate conversion is a sale. To lead a customer to that sale, content marketing conversions can take on disparate forms and deliver success in many ways.
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