3 big mistakes brands make when forming partnerships

Small but crucial mistakes can derail your partnership in a hurry. Make sure you eliminate these errors at the outset:

Mistake: You ignore the little details

Your initial correspondence will set the tone for the rest of the interactions you have with a potential partner. Egregious errors like misspelling names, using a handle instead of an actual first name or not familiarizing yourself with brands the expert has worked with in the past could set you up for failure.

Not knowing anything about your partner’s audience will get you in trouble too, especially if followers are a highly engaged bunch. A dedicated audience will notice branded content and call out anything that feels inauthentic.

How to avoid it: Become a fan

Do some research on the people that you’re hoping to work with. Follow their accounts, watch their videos and check out their Snapchats or Instagram stories to get a feel for what their day is like. Get to know their audience by becoming a part of it. You’ll learn what their followers want to see, helping you determine how the product or service you’re hoping to promote will be received.

Mistake: You don’t disclose your partnership