Ragan Insider Alan Pearcy
Director of customer marketing at J.M. Smucker Company
Ooh, yeah! All right! We’re jammin’—Smucker’s wanna jam it wid you.
Archive for February, 2013
Ragan Insider Courtney Gibb
6 ways Starbucks excels at social media marketing
Take some cues on how to engage your customer base from the omnipresent coffee retailer.
Ragan Insider Michael Sebastian
Sarah Palin rips Washington Post for falsely reporting she signed with Al Jazeera
Citing a satirical news site, the Post on Tuesday issued a correction after reporting that Palin was joining Al Jazeera America.
Ragan Insider PR Daily Staff
Inside the campaigns that won PR Daily’s 2012 Digital Awards
Find out how and why various digital campaigns won the top prizes in this PR Daily Special Edition.
Ragan Insider Kevin Allen
Lay’s Facebook promotion scooped by old media
The company had planned to unveil its new crowd-sourced chip flavors on Tuesday morning—except ABC News reported it days in advance. Huh?
Ragan Insider Peter Platt
8 types of people who ‘like’ your brand
They aren’t all ‘brand advocates’ (if those even truly exist), but if you identify them properly, you stand a much better chance of engaging them.
Ragan Insider Gini Dietrich
How to succeed in PR: 5 tips
Read a lot, write more, and be curious are just a few ways to work your way up the public relations ladder.
Ragan Insider Kevin Allen
Kobe Bryant, a ‘least-liked’ athlete, tweets out against gay slurs
The NBA star, who was fined for dropping a gay slur in 2011, seems to have reversed course.
Ragan Insider Kevin Allen
How lovers communicate in the Digital Age
Despite the popularity of social media, most people prefer phone and text message conversations with their significant other, according to a recent survey.
Ragan Insider Alan Pearcy
Digital content coordinator with Clear Channel Communications
Get ready to push Austin beyond its ‘city limits.’
Ragan Insider Debra Johnson
8 habits of effective and productive writers
Effective writers have organized work spaces, specified writing times, and zero tolerance for distractions. Follow their lead to boost your productivity.
Ragan Insider Kaitlin Carpenter
10 industry buzzwords that need to die
Here are a few more gems to add to your trusty “do not use” vocabulary list. Digital ecosystem and data visualization should be at the top.
Ragan Insider Ed James
Instant buzz: The basics of scoring real-time PR
Oreo acted fast during the Super Bowl and set social media on fire. Here’s how you can do it, too.
Ragan Insider Michael Sebastian
Pope Benedict’s resignation unleashes avalanche of tweets
In a surprise announcement on Monday, Pope Benedict XVI said he will resign at the end of February.
Ragan Insider Kevin Allen
The 20 most ‘loyal’ brands on Facebook
Fans of these organizations are more likely to recommend the brand to their friends, according to a recent survey.
