Ragan Insider Roula Amire
Clorox’s social media campaign boosts sales
The “Bleach it Away” campaign increased talk of Clorox Bleach online by 40 percent, and attracted a new, young audience to the brand.
Archive for February, 2013
Ragan Insider Kevin Allen
Sponsors react to Oscar Pistorius murder charge
The double-amputee sprinter, who competed in the 2012 London Olympics, is accused of murdering his girlfriend. Several of his sponsors gave responses to the media.
Ragan Insider Michael Sebastian
10 candy hearts with your favorite jargon
Celebrate Valentine’s Day with your one true low-hanging fruit.
Ragan Insider PR Daily Staff
Reapin’ the benefits of a repin
Make your customers powerful advocates of your brand on Pinterest.
Ragan Insider Alan Pearcy
Director of marketing for the Dew Tour
Dew you have what it takes?
Ragan Insider Alan Pearcy
In defense of Comic Sans
Has the world’s most hated font finally found love? Plus, zombie alerts, the best ‘Final Jeopardy!’ answer ever, owner seeks new buyer for Cannes Lion festival, SI Swimsuit Issue heats up with controversy, how to be nimble in PR, and more.
Ragan Insider Kevin Allen
Republicans are loath to buy generic products: study
A new study ties political affiliation to purchasing habits.
Ragan Insider Isra Garcia
8 ways to supercharge your LinkedIn profile
Don’t miss business leads or career opportunities because your profile isn’t up to par. Take advantage of these important features.
Ragan Insider Quinton O'Reilly
How to protect your brand’s social media accounts
Two corporate Twitter accounts were hacked this week. Here’s a comprehensive guide to ensure your account isn’t the next victim.
Ragan Insider Michele Baer
5 ways to get your new client to ‘fall in love’ with you
The beginning of a client relationship is similar to a romantic one, as are the steps you need to take to ensure a long and healthy relationship.
Ragan Insider Michael Sebastian
Online dating sites don’t see a boost on Valentine’s Day: study
But there is a surge in traffic after the 14th, according to a new report. Meanwhile, nearly 25 percent of visitors to online dating sites on Valentine’s Day are married. Gross
Ragan Insider Michael Sebastian
PR storm rages over anti-gay Superman writer
Comic book fans are furious after DC Comics hired anti-gay writer Orson Scott Card to pen part of a Superman anthology. The publisher has offered a statement to the media, but said nothing to critics on social media.
Ragan Insider Alan Pearcy
Pizza Hut salvages Valentine’s Day for #LastMinuteLovers
Love is in the air and it smells like hand-tossed dough—whose dough is up for debate. Plus, a V-Day guide for single pieces of bacon, stocks to love, Heart Attack Grill spokesman suffers heart attack, the most dangerous word in the workplace, and more.
Ragan Insider Brad Phillips
10 things to know before appearing on TV
If you or your client or boss is going to be on TV, you had better read and digest these insider tips.
Ragan Insider Kevin Allen
Carnival Cruise Lines apologizes for stranding 4,200 passengers
The company has responded to dozens of comments on its Facebook page.
