15 quotes for PR pros

They can inspire a feeling or drive you to action, describing more in a sentence or two than paragraphs of text from lesser writers.

There are a plethora of quotes that are applicable to PR pros, including pithy sayings about publicity, simplifying communications and improving skills. Paired with pictures, the best quotes become even more inspiring.

Here are 15 of the best quotes for communicators:

1. “There is no such thing as bad publicity except your own obituary.” – Brendan Behan It’s never over until it’s over. Crisis PR is a skill that should be in everyone’s toolbox. When issues inevitably crop up, keep calm and take another look at this quote.

2. “A good PR story is infinitely more effective than a front-page ad.” – Richard Branson People instinctively trust authoritative content more than advertising. Whether it’s a piece in a publication or through word of mouth, make sure you’re producing more stories than ads.