13 ways to entice reporters to read your e-mails

Most journalists prefer pitches via e-mail, which means most PR professionals are blasting their e-mail boxes. How are you supposed to smash through that clutter? Journalistics blog has 13 tips. Here’s one: “Ask what you’re doing wrong.” The gist of this tip: Don’t get a reply from a reporter? Politely ask him (or her) how you can improve. Politely. —PR Daily