10 takeaways from PRSA’s 2018 conference
PR industry leaders recently met in Austin to talk about new challenges and where PR is headed in the coming year. Here are some of the biggest lessons from the meeting.
What’s on the mind of PR pros these days?
Austin, Texas was the backdrop for the Public Relations Society of Americas’ International Conference #PRSAICON2018. The theme “Convergence and Communication” covered a range of topics including conflicts, creativity and client relationships. Crunching numbers (data and measurement) was a hot topic as well.
The three-day event was packed with dozens of workshops, networking and impressive keynotes. Though I was one of the presenters, my greatest joy was sitting in the audience listening and learning from such knowledgeable and interesting peers.
We’re at a time in history when the media has become the scapegoat for what some claim is “fake news.” Others are attempting to clarify the obscured lines between trained journalists and the less formal media outlets.
The conversations remain more important than ever. If PR pros think they are in just a technology and social revolution, make no mistake. PR and journalism are in the midst of a similar revolution.
Here are 10 takeaways from this important industry conference:
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