10 signs you work in PR—Australia edition
A PR professional returned to Australia and has these observations about the nation’s public relations industry (along with some local lingo).
It came off the back of a number of similar posts, including this ripper on by Lauren Fernandez (“11 signs you work in PR”).
Since writing the London edition, I’ve moved back to Australia, and as a result I feel compelled to do a “fair dinkum” localized version.
So, grab a glass of your favorite plonk (wine), chuck a snag (sausage) on the Barbie (BBQ) and take a squizz (look) at how the humble public relations consultant operates down under.
1. You’ve staged at least one media call on the steps of the Sydney Opera House. We can probably extend this to having Sydney Harbor Bridge as the backdrop, too, because nothing says “we’re in Australia” more than a photo with those two landmarks in full view. Bonza (great)!
2. You’ve pitched a photo idea at the Herald Sun that involves a dog or a cat (or both) doing something “amazing.” There is only one other way of guaranteeing your spot in the Herald Sun, and that involves paying for advertising space. Bloody oath (that’s the truth)!
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