10 quick rules for soaring sales page copy
Is your writing keeping customers form buying on the most important page of your website? Make sure you don’t break these imperatives when writing sales copy.
Everyone says that they have “the perfect formula” for writing a great sales page that will move visitors to make a purchase.
If “everyone” has the perfect formula, whom do you trust? It can be hard to make decisions about how to write pithy copy and a firm call to action. Where you put each piece of the page really needs to reflect your company and how you interact with your customers.
Here are 10 essential guidelines when it comes to writing a sales page that converts:
1. The headline must grab the eye.
Perhaps the most important piece of your sales page, your headline must make the reader want to see what’s going to happen next. The headline should also let the reader know that what you are selling applies to them.
2. Use your teasers to establish a rapport.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
