10 influencer marketing trends to watch in 2018
The budding category of marketing changed a lot in 2017. Here are 10 things everyone who works with influencers should monitor in the new year.
In just a few years, influencer marketing has gone from an ancillary expense in many brands’ online marketing budgets to its very own digital advertising category.
As we look forward to 2018, the influencer marketing space is expected to broaden its scope, extend its reach, and strengthen its impact. While the growing landscape brings with it many exciting opportunities, new challenges will also arise.
With marketers looking to measure ROI, not to mention the changes in federal regulations, the emergence of fake influencers and more, the coming year looks to have big implications for both influencers and the brands that partner with them.
1. Influencer marketing continues its meteoric rise.
There is no shortage of success stories in influencer marketing, yet some businesses are only now realizing what they’ve been missing out on.
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