Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
Former “Family Feud” host Richard Dawson passed away over the weekend
at the age of 79 after a bout with cancer. What better way to pay our respects to the on-air personality than with some of his funniest footage? Survey says …
Not that I don’t love a good game show, but in our world of reality programming and other guilty pleasures, we could all benefit this summer from a good read. Luckily, The Daily Beast
put together this collection
of its top beach reads this season.
Likewise, The New York Times also created a list
with its own summertime reading selections, breaking them down by category.
Some people aren’t reading as much as they used to, though—at least not in the traditional sense. No wonder newspapers are cutting days from their printing schedules
Kids who want to read books and newspapers might be limited by what their schools can afford. Faced with economic hardships, more educational institutions are turning to advertisers
to help stretch their budgets.
[Read: 7 key reminders for delivery bad economic news]
Which advertisers would be the biggest contributors to your child’s schooling? If money spent on sponsorships is any indication, that’d be PepsiCo. According to a new report by IEG
, the beverage company spent between $340 million and $345 million in 2011, followed by Coca-Cola and Anheuser-Busch InBev, respectively.
As for online ad spending, Twitter expects to generate at least $1 billion in sales annually come 2014
However, after Facebook’s recent IPO flop, some believe the social media bubble may have finally burst. The Next Web explains
No one needs to explain that sex sells, but given the recent breastfeeding cover of Time
, as well as an Oreo ad
that was allegedly never meant for the public eye, Adweek
is examining whether the power of cleavage
is truly a good marketing tactic. As David Ogilvy one said: “Some copywriters ... try to inveigle [consumers] into their ads with pictures of babies, beagles and bosoms. This is a mistake. A buyer of flexible pipe for offshore oil rigs is more interested in pipe than anything else in the world. So play it straight.”
Also remember what Jerry Seinfeld had to say on the matter
Cleavage wasn’t in short supply when 20-year-old cellist Olivia Culpo from Rhode Island took the title of Miss USA
over the weekend, but don’t worry—there are other crowns up for grab. In fact, what would you say to being named Mrs. Holiday
? Taste of Home is looking for “a new type of pageant queen,” holding a Facebook contest
to find the woman who fulfills the role by being “an advocate, an ambassador and an inspiration who cooks for her family to bring everyone around the table at the holidays.” Did I mention the winner takes home $50,000?
It’s important to remember that regardless of how much money it may be, no one wins when it comes to using Comic Sans as a font. And if this poster
designed by David Iraheta means anything, Jay-Z would agree.