Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
“And the day is mine, Trebek.”
That may be, Sean Connery, but I don’t think the sentiment is something shared by the editorial department behind The Daily Star
, where someone on staff made a similar blunder to one classically joked about in a memorable and reoccurring skit on “Saturday Night Live.”
As was first tipped off to Jim Romenesko
, someone at the Oneonta, NY-based publication made an unfortunate “penis” slip when posting a story to its online site titled “Expert says pen is mighty no longer
.” Although writer Maureen Hayden argues in the article that the digital age has put the art of handwriting at risk, it doesn’t look like tech experts have fully mastered their keyboards quite yet—as demonstrated by the newspaper’s oversight highlighted in the screen grab above.
RELATED: 7 awkward corporate typos
Meanwhile, Scott Turow contends that the American author is loosing his or her might. The novelist took up the issue in a recent New York Times
piece, “The Slow Death of the American Author
.” In the story, he argues that the e-book marketplace is exhausting writers’ income streams while libraries no longer have scribes’ best interests at heart. (via GalleyCat
While “contagious” and “viral” both sound like two more contributing factors to a slow death, to brands, the words are music to their ears. If only marketers knew how to catch such desirable ailments. According to Monetate
, “Contagious” author Jonah Berger explains that virality is based on six key principles he refers to as STEPPS: social currency, triggers, emotion, public, practical value, and stories.
RELATED: The anatomy of a viral Facebook post
contributor Rick Segal also adds that Berger’s philosophy on generating positive word of mouth is dependent upon a brand’s essential remarketability, “the matter that motivates someone to say something about it to someone else or that makes it a conversation piece.”
And when it comes to viral content, perhaps nobody manufactures it better at the moment than BuzzFeed
. New York
magazine profiles the company that it contends has simultaneously solved the problems of journalism and advertising with the help of a simple algorithm.
The algorithm to success was anything but simple for the publishers of Wired
. Yet 20 years later, the magazine is still adapting to the very technologies it covers. Adweek
provides a sneak peak at the periodical’s milestone “china
” anniversary issue.
If there’s anything these publications can’t teach you about managing your brand and its content online, your favorite celebrities can. That’s the advice offered by Search Engine Watch
. Writes Allison Peltz:
“As marketers, we can learn more from monitoring celebrity social channels than the latest fashion trend or hottest restaurant to dine at—each celebrity is their own brand. We can watch to see how each celebrity brings their brand to life, the content they share, how they connect with their fans and even take note how they activate new social channels.”
If one of those social channels isn’t the missed connections section on Craigslist, you’re missing out. Fortunately, Complex
scrounged up 20 of the most ridiculous missed connections from the online classifieds site that it could find.
Hoping to find love yourself? Head to Walmart. PRNewser
reports on a recent study from Psychology Today
that says the retailer is the most-often cited place Americans experience a missed connection on Craigslist.
Then again, maybe you’re too busy with work for romance at this junction in your life. Consider keeping love at bay by wearing a “do not disturb” sign, much like the one Boing Boing
shared of a photo taped to a presumably diligent art student.
Thankfully, my work isn’t the only intimate relationship I have. There’s my coffee, too. Oh, come on—you watch this video on the art of coffee portraiture and tell me that you don’t feel anything: (via That’s Nerdalicious!
RELATED: ‘Coffee’ listed as a viable LinkedIn skill
Squirrels agree. In fact, they have their own brand of cup
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.