Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
Sex may sell, but in Maine, it looks like lottery buyers require a little foreplay. According to Heavy.com
, when officials issued plans to rebrand scratch-offs under the name “Kwikies,” the only thing quick was the response from the state's 1,300 ticket retailers.
reports that Maine’s Bureau of Alcoholic Beverages and Lottery Operations hoped the marketing ploy would increase sales, yet customers and store clerks alike were made uncomfortable by the term’s sexual connotation. So much so, in fact, the bureau has dropped the effort
. Said director Gerry Reid: “We had considered the risk. We were overly optimistic. Now we'll move on.” Spokesman David Heidrich also added: "Some thought the name was sexual in nature. That was absolutely not the intent, to be provocative in any way."
If the intent of Disney’s new branded content site was to resemble that of BuzzFeed
, consider it a job well done, at least that’s what PRNewser
So maybe it doesn’t look exactly like my BuzzFeed
. Reports Creativity
, a new feature for the site sponsored by GE called the “Efficiency Machine” allows visitors to tweak content and stories to their own interests.