Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
We’ve been told that the best part of waking up is Folgers in our cup, but when it comes to “Molgers” coffee, can we even be sure that we’re awake at all? It certainly wouldn’t be the first time Christopher Nolan
pulled that plotline
It’s a question worth asking after the famed director of blockbusters such as “Inception,” "Memento,” and "The Dark Knight” trilogy, as well as this summer’s highly anticipated “Man of Steel
” movie, was the subject of a new video spoof from SketchZord
. The indie comedy YouTube channel imagined what it might be like if an agency hired the filmmaker to brew a new spot for a brand of morning mud: (via The Huffington Post
RELATED: Starbucks brews up the secret to successful press releases
Speaking of coffee, the I Love Coffee
blog features a new infographic highlighting nine coffee beverages with clever nicknames that it claims you’ve probably never heard of. Then again, I have more faith in you than that.
RELATED: Study: PR is now the fourth-most-caffeinated profession
Meanwhile, if you’ve never heard of Whit Hiler, it doesn’t mean you haven’t seen his work. Adweek
introduces us to the adman whose not only been involved in rogue initiatives such as the recent "Kentucky Kicks Ass" rebranding effort
, but also the creation of a number of fake fliers that made the front page of Reddit.
A verbal crutch that often makes its way into our speech is that pesky “um.” With the help of a new book by Michael Erard titled “Um…:Slips, Stumbles, and Verbal Blunders and What They Mean
,” The Week
explores the history behind the common example of vocal hesitation.
And whereas Pig Latin (Ig-pay Atin-lay) may be common to some American linguists, this coded version of English has some foreign counterparts that you’re probably less familiar with. From Rövarspråket (Swedish) to Babigo (Japanese), mental_floss
highlights the secret tongues of 11 other languages.
It seems William Shakespeare had his own secret tongue, as BuzzFeed
shares 40 words that can be traced back to the Bard.
RELATED: 16 common words or phrases Shakespeare coined
Tracing back the success of its now Webby-nominated work for Microsoft’s Internet Explorer, a blog post from Column Five
takes us behind the scenes of its “Child of the 90s” video
, giving insight into the company’s three-pillar content strategy that it believes helped lift the effort to more than 27 million views on YouTube.
RELATED: 21 signs you grew up in the 90s
It remains to be seen if the strategy behind a new TV ad from agency Rothco for Allied Irish Bank will see similar success. Reports Mashable
, all the footage for the spot was captured using an iPhone 5.
Using iPhones as cameras would likely free up budgets for agencies to pay on-camera talent more money. Advertising Age
explains the details of a tentative contract deal that gives commercial actors a six percent pay hike for work in ads aired online, as well as in other new media, including crowdsourced spots.
Crowdsourcing is precisely how fashion blogger PJ Gach hopes to pay rent on the same Harlem, two-bedroom apartment she’s lived in for 13 years. According to Gothamist
, the “beauty and style expert” recently posted to her blog
seeking donations to help cover the expense of the $1700/month space, as well as the $7700 she allegedly owes in back pay stemming from months of unemployment. Perhaps the most curious part of the whole story is that due to a less-than-satisfactory experience, Gach is unwilling to find a roommate.
If she does end up vagrant, she’ll likely be more of “the upscale homeless person
,” otherwise known as how Urban Outfitters CEO Richard Haynes describes the retailer’s typical customer. (via The Gist
#TheDailySpin will be taking a slight hiatus, but not to worry—it'll be back. In the meantime, continue tweeting me @iquotesometimes—just because. Thanks.