Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
One of the first driving lessons my dad taught me was to always check my tire pressure. However, it seems that Lindsay Lohan and Amanda Bynes parents should have better prepared them for the pressures of Hollywood. As the two starlets work to pull themselves together, Goodyear wants to alleviate their burdens by helping the “driving-deficient actresses” improve their behind-the-wheel track records after recent … mishaps. In personally tailored letters
to both actresses, the tire manufacturer has offered a free, private one-on-one driving lesson with professionals at its headquarters in Akron, Ohio.
From mad women of the roads to the mad women of Madison Avenue, Advertising Age
is honoring its 100 most influential women
in the industry. As part of the special report, the publication examines females made strides for all of the real-life Peggy Olsons of the agency world even as early 1885
, when J. Walter Thompson hired its first female space buyer, Alice Stoddard.
Neither women nor men of the late 1800s had crowdfunding sites such as Kickstarter
at their disposal. And so for those of the 21st century, OPEN Forum
highlights five cutting-edge new services
that are harnessing this idea.
On to crowdsourcing
: Chicago’s Shedd Aquarium is asking the public to vote online
to help name its four-month-old male Pacific white-sided baby dolphin. The options have already been narrowed down to five; cast your ballot here
Elsewhere in Chicago, Groupon’s new senior vice president of global sales and operations Kal Raman is working to automate his workforce by cutting jobs
. “It's not about people elimination,” he says. “It's about how do you eliminate unnecessary processes?”
Meanwhile, one major question for companies that are expanding is, "How do we grow our niche?" TribalCafe offers 11 tips
Green Day front man Billie Joe Armstrong hit his tipping point last weekend during an onstage meltdown at the iHeart Radio festival, cursing and smashing his guitar when show producers flashed a “one minute” sign to let the group know to begin wrapping up its shortened set. After the incident, a rep for the band said Armstrong is now seeking treatment for substance abuse
. Convenient, might you say? Decide for yourself after watching the on-stage outburst below:
I’d also be curious to get your thoughts on a recent cover of French Vogue
in which male model Marlon Teixeira chokes Stephanie Seymour. Critics and women’s rights advocacy groups believe the cover glamorizes domestic violence
, perhaps in a transparent attempt by the magazine to boost sales during a downturn in print circulation.
With print’s decline, marketers are looking beyond the glossy page when it comes to branding their company or clients. Reports Co.Design
, advertising's next big frontier
might very well be hedge funds.
YouTube has proven itself a valuable frontier for advertisers, but the company must continue to tread carefully amid the digital age as offensive content proliferates on the site, even calling into question our constitutional right to free speech. The New York Times explains
[Related: Sharp rhetoric, verbal gaffes highlight week of foreign policy turmoil]
While content on Wikipedia is often called into question for its credibility, David King, founder of EthicalWiki
, takes to SocialFresh
to provide industry professionals with four lessons
that online information hub offers in writing with integrity and authority.
[Related: Report: PR pros should not edit their client’s Wikipedia entries]
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.