41 redundancies you should ditch

As Strunk and White wrote, ‘Omit needless words.’ Many common phrases include superfluous modifiers. Whether you’re writing or editing, get rid of them.

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absolutely essential • actual facts • added bonus • ATM machinebrief moment • brief summary • classify into groups • close proximity • consensus of opinion • emergency situationempty space • filled to capacitygeneral public • heat up • introduced a new • introduced for the first timejoint collaboration • look ahead to the futuremajor breakthrough • mix togethermutual cooperation • natural instinct • new beginning • new recruit • overused cliché • period of timepersonal friend • PIN number • plan ahead • reason why • reflect back • reply back • safe havenstill remains • sudden impulse • temper tantrum • ultimate goal • unexpected surprise • unintentional mistake • very unique • visible to the eye

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