Links, shares, ‘likes’: How to make your content soar
Many content marketers hope to see their organization’s content go viral. Although that might never happen, data from a recent study suggest it could be more possible than you thought.
Despite what many content marketers might think, viral content isn’t such a shot in the dark.
A study by Fractl and Moz analyzed the content of more than 300 content marketing strategies and determined that yes, your organization’s content will probably fail before it succeeds.
The methodology behind a specific campaign’s success, however, shouldn’t be overlooked.
Are certain topics more share-worthy? Yes.
Will specific factors earn higher-profile links? Yes, that, too.
In the 300-plus campaigns that Fractl analyzed, emotion, wide appeal, geographic angling and “indie” culture topped the list of viral campaign topics.
To boost your content’s link-earning potential, here are a few takeaways from each topic and how to tailor your efforts accordingly:
1. Evoke a strong, emotional response.
Does an infographic or article ever make your skin crawl? Has a video ad ever made you get teary-eyed at work? If yes, then those content marketers have successfully struck an emotional chord with you—a new member of their audience.
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