Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
Nearly every week, “Seinfeld” presented its viewers with a different pet peeve and a new means of describing the delinquents committing those offenses. Writers and editors also have their own list
of maddening peeves—each with their own culprits—that seem to grow by the week. My top offender, for instance, has proved unwavering: prose packed with incessant repetition of the same words and phrases—prose packed with incessant repetition of the same words and phrases.
A smashing new website also appears vexed by this occurrence, but its primary annoyance relates to just one word. The aptly titled site Instead of Awesome
gives visitors a thesaurus-like platform to quickly generate an alternative to the tiresome word we dare not echo. (via The Toronto Egotist
RELATED: Ineffective words writers should ditch
From the Internet’s most awesome website to what BuzzFeed
editor Luke Lewis
deemed the “most pointless,” Random Colour
provides visitor with simply that—an otherwise blank screen offering a different and arbitrary hue each time the page is refreshed.
I’m not sure which is better: random or fake? Television might argue the latter. The Huffington Post
reports that the supercut savants of Slacktory
have compiled TV’s funniest and phoniest websites all in one video:
You certainly won’t hear or see mention of any websites in Rolling Stone
’s recap of Sunday evening’s “Mad Men” premiere, which writer Sarene Leeds describes as quite the turbulent episode.
Over on The Daily Beast
, show creator Matthew Weiner also dissects the season six opener of his AMC period drama.
Drama is exactly what ensued for Adidas after the athletic company seemed to profit from injured Louisville Cardinals player Kevin Ware. According to Advertising Age
, the brand has stopped the sale of a controversial T-shirt that read “RI5E TO THE OCCASION,” using Ware’s No. 5 in place of the “s” in “rise.” Adidas hasn’t elaborated on why it made call, only citing “a logo issue.”
RELATED: Target sorry for labeling plus-size dress ‘manatee gray’
Sure beats a typo issue. Just ask any of the companies and organizations included in a recent collection on mental_floss
of 10 very costly copy blunders.
RELATED: Typo in catalog proves costly for Macy’s, also costs writer his job
Meanwhile, KFC could be on the brink of making a huge branding blunder all its own. The Week
contends that the fast feeder’s decision to go boneless with its Original Recipe chicken is a terrible idea. It’s also one for which my generation is to be reprimanded. A spokesman for the restaurant chain tells NBC's "Today"
that “more people, particularly younger people, prefer to eat it without the bone.”
First ladies are prone to the occasional blunder, as well, something Michelle Obama demonstrated last week in a CBS interview where she opens up about being a “busy single mother”: (via Los Angeles Times
In all fairness, it’s easy for our words to sometimes get away from us. Perhaps that’s why Tahir Hemphill, an artist and Harvard University Hiphop Archive Fellow, is undertaking the ambitious task of creating Hip-Hop Word Count, a living, searchable almanac of hip music. Fast Company
Another project getting off the ground takes aim at not only the hip-hop community, but also certain communities from hip-hop music. “Rap Quotes” is a street art venture from Animal New York and Jay Shells. Reports Happy Place
, the effort is scouring NYC and music lyrics to identify all the locales mentioned in the city from various rap songs with novel street signs.
Given the number of rap songs, the content they’ll need to search is vast—kind of like the reams of information we encounter every day online, so much of which is subpar and dull. That’s where a recent panel from top publishers such as Mashable
, and Business Insider
comes in. Andrew Gothelf of the Salesforce Marketing Cloud blog
share 15 of their content marketing tips that could help you better create and promote content on behalf of your brand or clients.
RELATED: 5 clear signs you can’t ignore content marketing
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.