Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.
For all the Gaps
and American Apparels
that have suffered relatively minor marketing self-destruction when compared to that of the damage produced by Hurricane Sandy, you’d think we’d have all learned our lesson. However, we’ve underestimated the human race yet again.
Case in point: Former Brazilian Playboy model Nana Gouvea who has been slammed for her “sexy” photo shoot
taken amid the storm’s devastation. The images hatched countless online parodies, including a Tumblr
and Facebook page
, as well as Gawker
’s “Guide to Posing for Glamour Shots in the Aftermath of a Devastating Natural Disaster
No stranger to spreading viral content, social news site Reddit has seen its share of positive and negative attention from the rest of the media. In a recent interview with ABC News, its co-founder Alexis Ohanian defends his site
, as well as users’ Internet freedoms. Says Ohanian, “The challenge that Reddit faces, like all other social media sites, is how do we be better stewards of the technology."
Related: A Reddit cheat sheet for PR and marketing pros
Also defying naysayers, not to mention perhaps the law, Kim Dotcom unveiled on Thursday a “sequel” to his shuttered file-sharing site, Megaupload. "The new Mega will not be threatened by U.S. prosecutors," Dotcom told Reuters
Doesn’t look like Ohanian or Dotcom will need to worry about defending their businesses. Haven’t they heard? Social media is dead. Social Media Today explains
While Black Friday sales are far from dead, the number of shoppers we can expect to see post-turkey coma is dwindling. According to a recent IPSOS poll
, 40 percent of deal-savvy consumers began their holiday shopping weeks ago, with only 12 percent likely to wait until the day after Thanksgiving.
All the more reason why Amazon wouldn’t wait. The e-retailer has already opened its Black Friday store
more than three weeks prior to the deal and savings blowout.
Related: Guess the early winner from the Penguin-Random House merger
Now for saving your own peace of mind, the Harvard Business Review
provides four new tools
to give your brain a workout.
Meanwhile, Sandy has provided displaced workers the opportunity to flex their Manhattan street smarts. Given the number of PR firms in New York relying on temporary offices
put together this gallery of makeshift workspaces
Related: Writers left in the dark in the wake of Sandy’s destruction
A number of those provisional offices are most likely popping up in Starbucks throughout NYC. Just in time, Thought Catalog
shares 16 ways to appear more productive at a coffee shop
. What? You just went through a hurricane. You can’t be expected to actually be working.
Related: Study: PR is now the fourth-most-caffeinated profession
As for working on weekends, I planned to spend the bulk of mine figuring out how exactly to transport KFC’s new deep-fried mac and cheese bites
here from the Philippines. Hope yours proves equally as productive.
Is there something you think we should include in our next edition of #TheDailySpin? Tweet me @iquotesometimes with your suggestions. Thanks in advance.