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It's common for PR professionals to run into writer's block ever now and again. Try these ways to lift the burden.
8/22/2014 1:53:33 PM
No matter what type of writing you're doing, these tips can help liven up limp copy.
8/21/2014 1:46:56 PM
Blogging may not get the attention it once did, but it remains an invaluable tool for PR professionals looking to raise their profile.
8/18/2014 1:51:43 PM
For many professionals, acronyms and initialisms are simply an unwelcome fact of life, but they can at least ensure they're being used properly with these guidelines.
8/14/2014 1:47:18 PM
Stories that position your customers as 'heroes' overcoming struggles, with your product as the 'sidekick' will be more memorable and shareable than any old sales pitch.
8/11/2014 1:51:01 PM
Rearranging the letters in a word or phrase to create yet another word or phrase is great fun and can afford you a playful way to perk up your prose.
7/31/2014 1:46:48 PM
Quite a few PR professionals write press releases from a template, and that practice has trained reporters to largely ignore them.
7/16/2014 1:46:05 PM
When a brand's name begins with a lowercase letter, it can be the cause of some serious confusion.
7/10/2014 1:46:51 PM
Do any of these words make you stop and wonder whether you're spelling them correctly? Or are you an 'aficionado' with 'finesse'?
7/3/2014 1:48:41 PM
If a word doesn’t add to your writing, don’t use it. These five rarely add anything. Excise them and, if possible, use something better.
6/26/2014 1:52:20 PM
There’s nothing quite like a clever play on words. Here are a few you may want to consider adding to your repertoire.
6/25/2014 1:53:39 PM
The English language is just plain strange sometimes. Here are some examples of the biggest head-scratching oddities.
6/18/2014 1:52:37 PM
As Strunk and White famously admonished, ‘Omit needless words.’ Here are some worth omitting.
6/11/2014 1:52:45 PM
Giving away the best part of the narrative at the beginning doesn’t give people a whole lot of reason to keep reading. Use some classic storytelling techniques to guide readers along.
6/11/2014 1:45:38 PM
Good writing is as important now as it’s ever been. It may be even more important. Here’s how to make yours difficult to ignore.
6/9/2014 1:51:23 PM