Results for Articles:
A PR pro’s skill set has to extend well beyond press releases. Content marketing and social media require different kinds of writing to be effective.
12/9/2013 2:51:30 PM
Quite a few everyday words, such as ‘vitamin’ and ‘pixel,’ are actually combinations of two. Other combined words are a little more obvious.
12/5/2013 2:45:12 PM
Some people get quite passionate about how many spaces to put after a sentence-ending punctuation mark, but is there an absolute answer?
11/29/2013 2:49:47 PM
The classic sitcom’s writers intentionally avoided anything that would make the show seem dated. What are you doing to make your content timeless?
11/25/2013 2:52:02 PM
As the holidays approach, consider one of these tomes to offer a little humor to a writer in your life, even if that writer is yourself.
11/20/2013 2:52:55 PM
Are techniques such as changing your email habits really all that effective when it comes to boosting your writing and editing efficiency?
11/13/2013 2:52:36 PM
If messages in fortune cookies were written specifically for word lovers, what would they say? Most likely, they’d offer these tidbits.
11/6/2013 2:52:13 PM
Breaking rules can shake things up. These three press releases didn’t fit the mold, but they certainly commanded the reader’s attention.
11/4/2013 2:49:41 PM
Some are a matter of preference; others are concrete rules. Either way, these writing tics can lead one to pull his or her hair out.
10/23/2013 1:52:19 PM
As Strunk and White wrote, ‘Omit needless words.’ Many common phrases include superfluous modifiers. Whether you’re writing or editing, get rid of them.
10/16/2013 1:52:35 PM
Don’t let these pesky figures of speech become the Achilles heel of your prose. Instead, use this guide to help keep your copy as fresh as morning rain.
10/10/2013 1:52:28 PM
Though it’s natural to want to write to impress, clarity is more important than anything else.
10/4/2013 1:52:59 PM
When a customer starts the conversation, it takes more to keep it going than a standard sales push.
10/2/2013 1:52:30 PM
Inspired by a frequently used yet non-standard punctuation hybrid that’s crept into our everyday copy, one writer offers a few more additions and solicits your own.
9/26/2013 1:47:18 PM
You probably recognize the terms palindrome and diacritic, but do you know what a collocation is? How about an ambigram?
9/19/2013 1:53:52 PM