Results for Articles:
A PR pro’s skill set has to extend well beyond press releases. Content marketing and social media require different kinds of writing to be effective.
12/9/2013 2:51:30 PM
When contestants were prompted to name the popular image format during the show’s final round, it declared the correct articulation of the word as being with a soft ‘G.’ It also prompted online rebellion.
12/6/2013 2:49:59 PM
Quite a few everyday words, such as ‘vitamin’ and ‘pixel,’ are actually combinations of two. Other combined words are a little more obvious.
12/5/2013 2:45:12 PM
Is the press release dead? Not yet, says a PR Newswire exec. Those old releases are content that keep resurfacing in searches—if you do it right.
12/3/2013 2:51:06 PM
Whether they imply something that probably isn’t the speaker’s intent, are overused, or are simply offensive, these terms are all highly problematic.
12/3/2013 2:45:48 PM
Some people get quite passionate about how many spaces to put after a sentence-ending punctuation mark, but is there an absolute answer?
11/29/2013 2:49:47 PM
A collection of tips and guidelines for public relations pros from the self-proclaimed ‘bible for journalists and anyone who cares about good writing.’
11/29/2013 2:48:59 PM
Use of the word for a photograph taken of oneself, by oneself, has had a ‘phenomenal upward trend’ this year, according to Oxford’s editorial director.
11/20/2013 2:49:59 PM
An anti-street-harassment group accumulated more than 2,000 signatures to an online petition urging the company to change the label on one of its moisturizer brands.
11/19/2013 2:48:50 PM
Are techniques such as changing your email habits really all that effective when it comes to boosting your writing and editing efficiency?
11/13/2013 2:52:36 PM
The 'father of advertising' laid out his rules for writing in a 1982 memo. The tenets of avoiding jargon, keeping it brief, and valuing clarity haven't changed.
11/7/2013 2:51:28 PM
Stories need more than just plots and settings. They should have characters, conflict, and themes, too.
11/5/2013 2:51:38 PM
Breaking rules can shake things up. These three press releases didn’t fit the mold, but they certainly commanded the reader’s attention.
11/4/2013 2:49:41 PM
Complaints prompted the company to explain that the word’s meaning has changed over time, but people aren’t particularly satisfied with that line of reasoning.
10/31/2013 1:51:07 PM
Some are a matter of preference; others are concrete rules. Either way, these writing tics can lead one to pull his or her hair out.
10/23/2013 1:52:19 PM