Facebook can be exhausting—especially for folks in the communications game.

You’re monitoring it all day for work, and checking in on friends on your own time.

It’s leading to Facebook fatigue, and it could be a troubling sign for the social network that just unveiled big changes. For instance, 61 percent of users have reported taking a break from Facebook for several weeks or more. There’s also evidence that teens—America’s “cool” barometer—are moving away from the platform.

Could this be the beginning of an exodus?

OnlineCollegeCourses.com created an infographic that compiles some stats that don’t bode well for the social network. For instance, 42 percent of Facebook users ages 18 to 29 say they spend less time on the platform then they did last year, and 38 percent expect to spend even less time on the network in 2013.

So what does this mean for brands?

It’s not as though people won’t use social networks anymore. The landscape is just becoming much more spread out with Pinterest, Instagram, Tumblr, and who knows what will come next. The message to brands should stay the same: Match the platform to the audience you want to reach, and then optimize the message for the platform.

Check out the full infographic here: