Comments on your blog let you know that people are reading your posts. They let you know that they are engaged and interested enough to make a statement.
If it weren’t for comments, I would feel like a town crier at the South Pole.
Comments can either support your argument or offer an alternative view.
Negative comments are like being heckled during a speech, but being ignored is a lonely experience.
A comment was posted recently that actually voiced disagreement with my post “20 Reasons You Should Blog Before You Twitter
” and after thinking about it, I realized the commenter is right.
RELATED: Hear how top companies adapted to the digital PR industry changes at this August event.
Here is John’s comment:
“I started with Twitter to listen and learn and now have recently joined the conversation with my own blog to share and engage. My Twitter friends have given me so much in terms of great content. I share that primarily as most of my tweeting is RTs of other people’s blogs and content. I see my new blog as my contribution platform – where I can make my offer my knowledge and expertise in return to the community. I could not have started with a blog. I needed Twitter to help me learn first.” (John’s blog launched in August and can be found at jdbcolley.com)
So, why do I now agree?
Twitter is a simple way to dip your toe into social media and find out what other people are saying. You can build a following that can help shift your blog into high gear right from the start.
So why tweet before you blog?
Twitter is simple.
Twitter is nonthreatening.
You can attract followers before launching your blog or website.
On Twitter you can learn from the conversations.
On Twitter you can be up and running fast.
The only thing to keep in mind is that Twitter is not yours. (You are there under their terms and conditions, and that also applies to other platforms such as Facebook.) It is your outpost; in essence such platforms are your embassies in foreign lands, and your tribe and followers are your envoys.
A blog, by contrast, is where you can establish a substantial home base and build your brand and content.
You still need a blog; it just doesn’t have to be the first thing you do.
What do you think?
A version of this story originally appeared on JeffBullas.com.