Content is king.

You’ve heard it before, but here’s a twist on the well-tread saying: visual content—now that’s better than the whole bloody monarch.

So how do marketers—specifically business-to-business marketers—curate this great content of which we speak so frequently.

[Related: How to plan and create great content for your brand]

Column Five and marketing services firm Marketo created this infographic that—short of taking the smartphones from your hands and filtering through a few images on your behalf—frames everything a company needs to know about using Instagram as a powerful marketing platform.