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The social media platform is proving itself to be nearly invaluable to marketers. It's growing fast and leads to more sales conversions than any other social network.
11/21/2014 5:00:40 PM
A recent study from Forrester suggests marketers abandon platforms with low reach and engagement, and instead turn to other social media sites and brand communities.
11/21/2014 2:54:55 PM
If you're creating all of your brand's social media content yourself, you aren't mining a vast, untapped resource: Content your fans are already creating.
11/21/2014 2:52:43 PM
Interested applicants can put their virtual gaming skills to use with a few openings at Zynga.
11/21/2014 2:46:13 PM
In an update that will also influence future tools, you can now search among the half-trillion public messages sent through the social media platform.
11/21/2014 2:45:48 PM
The restaurant chain tweeted that ‘no Juan ever’ would say he hates tacos. Followers called the brand out for racism.
11/20/2014 2:49:56 PM
The social media platform announced it will penalize "overly promotional" page posts in 2015 by significantly reducing the offending company's organic reach.
11/19/2014 2:47:06 PM
The team was celebrating reaching 1 million followers and automatically thanking anyone who retweeted a congratulatory message, regardless of what was in his or her username.
11/18/2014 2:48:24 PM
The social media site recently unveiled "Privacy Basics," which includes interactive guides about a variety of the platform's features and settings.
11/18/2014 2:47:01 PM
The Piano Man's social media tips, ways to turn readers into brand ambassadors, Facebook changes, and more were the top topics on reader's minds this week.
11/17/2014 2:52:35 PM
Brand managers for the star asked followers to "meme-ify" pictures in an effort to create online buzz. They received a backlash of memes referencing sexual assault accusations instead. (Updated)
11/17/2014 2:49:55 PM
U.K. organization Samaritans launched the Samaritans Radar app in late October to warn users about troubling tweets. Critics quickly raised privacy concerns.
11/17/2014 2:48:46 PM
You'll earn a lot more attention for yourself or your organization if you have a robust profile on LinkedIn. Here are the boxes to check.
11/14/2014 2:52:48 PM
How podcasting boosts online influence and establishes thought leadership.
11/14/2014 2:50:01 PM
Twitter’s own chief financial officer admitted the statement was ‘a mouthful’ when he read it at a Wednesday conference. Perhaps most damning: It’s longer than a tweet.
11/14/2014 2:49:59 PM